Client: Traveler Travel agencyhttps://www.sketch.com/s/Mn95l
Traveler is an app that lets you plan and book a vacation all over the world. You can book everything all on one app.
For the logo I wanted to create something that would stand out to the younger generation, but something that was timeless and could stand up to the trends. The compass represents traveling the world. I used a bold italics that represents on the go movement.
When creating the app I used rounded corners and wavy lines. I needed it to feel friendly and fun. That’s what a vacation is all about! The wavy hero images represents a road to your destination. The royal blue helps make the user feel calm but energetic when going through the planning phase.
Link to prototype: